Launching the first PureGym in Saudi Arabia

WILD partnered with PureGym to produce an introductory video campaign to promote their newly opened gender-specific gyms in Riyadh, Saudi Arabia.

WILD produced dedicated male and female launch films that present the gyms as new, stylish, high-tech welcoming places to exercise. The campaign has been seen across websites, gym screens, outdoor and social.


Branded Campaign, Promotional Content, Social Campaign


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