We couldn’t ignore all our friends whose weddings have been cancelled because of COVID. So rather than make another bleak video with empty streets - or do something completely in denial of the hardship people are going through - we wanted to do something grounded in positivity. Something that cheered people up in a meaningful and useful way. The video was emotional, shareable and relatable.
RESULTS: Gaining over 600K organic views in under 1 week and 1 million views across all social platforms to date.