Educating new gym-goers on how to use PureGym equipment

We produced a suite of 10 videos which help new PureGym members feel confident about how to use gym equipment. PureGym had noticed that some members were not returning after their first visit due to intimidation and lack of knowledge. These videos were created as a solution to that. Simple, clear and animated, the videos break down each step so that members can feel empowered and motivated to Get Started at PureGym.


Branded Campaign, Promotional Content, Social Campaign


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